Craig J. Belhumeur

Education:

Bachelor of Science Degree, Marketing Providence College 2011

An experienced digital marketing professional with a history of working for major technology/service providers in the online advertising industry, Craig brings high energy and passion to all client deliverables. Analytical, with a problem solving mindset, Craig's professional career and entrepreneurial spirit has provided vast learning opportunities across a variety of digital and offline marketing channels .

 

Beginning with iProspect and AOL, Craig spent several years entrenched in Google Adwords coordinating paid search campaigns for brands like Panasonic, Avon and Macy's. Leveraging the skills and techniques from search engine marketing... DataXu, eBay Enterprise and LiveIntent provided exposure to the Programmatic Display arena as well as the 1st and 3rd party data space, Demand Side Platforms (DSPs), Data Management Platforms (DMPs), Ad Networks, Private Marketplaces, People Based Marketing, Identity, Email Marketing. As the primary point of contact, Craig oversaw the coordination and execution of media campaigns for Jetblue, Aeropostale, Walgreens, Penguin Random House, Capital One, Harry's Grooming and others.

 

In 2017, Craig was hired as Vice President of Business Development for 4Cite Marketing, an identity based marketing platform that helps companies personalize marketing engagements with customers onsite, in email, and with direct mail. Craig has represented 4Cite as a featured speaker at ShopTalk in Las Vegas, Brightwave's Email Spotlight in Atlanta, and other industry events like the CohereOne Summit, eTail East and the MCMA. 

Outside of his professional career, Craig co-founded FriarBasketball.com in 2011 which quickly became a go-to resource for dedicated fans of Providence College's Division I men's basketball program. Craig designed multiple website versions over the years and also hosted the website's podcast which featured guests like ESPN's Dick Vitale, Jalen Rose & Joe Lunardi. Craig also enjoyed filming post game interviews with players and coaches like Ed Cooley, Bryce Cotton and Kris Dunn, who now plays in the NBA for the Chicago Bulls. 

Born in Providence, RI and raised in Gorham, ME, Craig enjoys spending his free time with his golden retriever Mulligan (Mully), golfing and attending sporting events. 

Expertise

 

Design

  • Websites - Shopify, Wordpress, Wix, Squarespace

  • Logos/Signage - Adobe Photoshop, InDesign, Illustrator

  • Presentations - PowerPoint & Apple Keynote

  • Email Marketing - MailChimp, Constant Contact, Bronto, Klaviyo, etc.

  • Social Media - Facebook, Instagram, Snapchat, Twitter, LinkedIn etc.

  • Photo/Print - Adobe Photoshop, InDesign, Illustrator

Advertising 

  • Paid Search - Google & Bing Ads, Kenshoo, Marin

  • Paid Social - Facebook, Instagram, LinkedIn, Snapchat, Pinterest

  • Display - Google, Amazon, LiveIntent, AdRoll, MediaMath, etc.

CRM/Office Suite Management

  • Salesforce

  • HubSpot

  • Clearslide

  • Wild Apricot

  • Google G Suite

  • Microsoft Office 365

  • Wix

  • Shopify

  • Wordpress

  • LinkedIn
  • Twitter
  • Facebook